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Marianne Beltran
3 min read

11.11 and Crypto: How Blockchain and Bitcoin are Impacting the Retail Industry

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11.11 and Crypto: How Blockchain and Bitcoin are Impacting the Retail Industry

11.11, also known as Singles Day, originated all the way back in 1993 at Nanjing University as a way for students to celebrate - or poke fun at- their singlehood. Alibaba and their founder, Jack Ma, later transformed 11.11 into Singles Day in 2009  — which has since been crowned as one of the largest events in the retail industry.

Singles’ Day has since garnered phenomenal traction and rolled in billions of dollars in the process. The retail festival’s exponential year-on-year gains serves as testament to the campaign’s success, and have even influenced international brands to launch their own 11.11 promotions.

Just last year, Alibaba chalked up an impressive Gross-Merchandise Value (GMV) of  $38.4 billion USD — that’s an increase of 26%!  

While Coinhako is jumping on the 11.11 bandwagon and has an exciting lineup of activities for you, we also want to talk about how blockchain, bitcoin and retail are interlinked.

Don’t worry if you’re feeling forever alone, Coinhako will be your loyal companions this year and we’re even treating you to an exciting lineup of activities!

How can blockchain and bitcoin improve your shopping experience?

Greater Transparency for Supply Chains

Ever wondered why your shopping was taking so long to reach you? You might have wondered where your parcel was, how long more it would take, or if there were any delays or mishaps in the shipping and handling process.

Consumers may not always have access to the supply chain journey, and here’s where blockchain technology can step in to help.

This is all thanks to the immutable nature of blockchains, which means that records broadcasted on the blockchain cannot be tampered with.

Through blockchains, retails can securely monitor the product life cycle of retail goods, creating a transparent supply chain system. This can be done through the issuance of purchase orders, receive notes, sharing of logistics information and more.

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Preventing Counterfeit Production and Fraud

Nobody likes to be scammed. Yet, with advanced technologies like 3D printing, manufacturers are able to replicate designer goods at lightning speed, sometimes mere weeks after a product launch.


These days, counterfeit products are made so well that you might even need an expert to tell Grade A replicas and the real thing apart!

No need to wait for superman, because the transparent nature of blockchains can save the day!

Currently, fragmented data and sourcing arrangements make it challenging to verify the authenticity of goods. The combination of blockchain technology and Internet of Things (IoT) may enable companies to build a shared, distributed ledger which can then document the origin, location, ownership of materials and products and each stage of production.

This mitigates counterfeit production and keeps manufacturers and partners accountable, and customers satisfied because they know they have received an authentic item.

How might this work?

Manufacturers and suppliers can use something known as “smart tags” so as to verify each item. They can assign these tags to products and enter them onto the blockchain, and track every item or batch of items at each stage. The blockchain will conduct a scan if a smart tag is duplicated, and register the duplicated tag as a fake.

Protect Brands and Consumers

At the end of the day, blockchain technology can help to ensure greater transparency and help keep up better hygiene in supply chain tracking, which is a win-win for brands and consumers alike.

Pay and Save Options with Bitcoin

Yes, you heard that right! An increasing number of retailers - especially on ecommerce- platforms are accepting bitcoin and other cryptocurrencies as payment.

Recent announcements by the likes of Paypal to accept bitcoin across some 26 million sellers in 2021 widens the adoption of crypto as a form of payment.

In the United States, tech companies like Microsoft and telcos like AT&T accept bitcoin payment as well.

What are the benefits of this?


You end up paying LESS!

When you pay for purchases with a credit card, you may incur processing fees or foreign transaction fees if you are paying with a different currency.

Paying with bitcoin or crypto removes intermediaries like banks, and generally incur much lower transaction fees - so these savings are passed on to you.

Will you be paying for any of your 11.11 buys with bitcoin?

Tell us and find out what other Coinhako users think on our Telegram Channel!

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Watch this space for the latest updates!

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All opinions expressed here by Coinhako.com are intended for educational purposes, taken from the research and experiences of the writers of the platform, and should not be taken as investment or financial advice.